Most pool builders attract the wrong prospects by accident. That’s because their ads are built on generic offers:
- Discounts
- Low prices
- “We work with everyone” messaging
That’s exactly what tire kickers want. Instead, flip the script:
- Say you’re not the cheapest
- State clearly who you work with
- Use exclusivity to create trust and authority
Try messaging like:
- “We only work with serious buyers.”
- “We don’t cut corners to save costs.”
This attracts clients ready to invest, not just shop around.
What type of messaging actually attracts high-quality pool leads?
Messaging that prequalifies leads and speaks with authority brings in serious buyers.
Skip the clever slogans. Focus on clarity. Start by calling out your ideal client. Mention:
- Their location (e.g., Scottsdale)
- Their lifestyle (e.g., busy families, luxury homeowners)
- Their pain points (e.g., unreliable builders, delays)
This helps the algorithm target better and instantly filters out poor fits. When clients feel understood, they trust faster, and trust closes deals.
Why your ad strategy might be attracting the wrong clients
Still using old-school targeting tactics? That’s likely the issue.
Today’s algorithm targets based on your copy and visuals, not zip codes and job titles. Weak language like “We build pools for everyone” attracts everyone, including time-wasters.
Instead, ask:
- Who do we love working with?
- What jobs are our bread and butter?
Write only for them. That filters your funnel, fast.
How to create a lead magnet that earns real buyer attention
Generic freebies won’t cut it anymore. You need to offer value with exclusivity.
Try lead magnets like:
- Custom 3D design rendering + Starbucks gift card
- Project roadmap tailored to their backyard
Only serious buyers will engage. That means:
- You start the relationship with trust
- You filter out time-wasters instantly
- You stand out as a premium pro
What should pool builders offer to get more serious leads?
The right offer speaks directly to what your ideal clients care about.
Examples:
- Safety package, kid-friendly features, free water slide
- Speed, reliability, low-maintenance builds
Align your offer with their priorities. That’s what makes it irresistible.
Start Getting Real Leads Now
Want to stop tire kickers and start getting serious buyers?
Start by defining your Ideal Client Profile. Then craft ads and offers that speak their language. Aqua Leads specializes in helping custom pool builders do exactly that.
- Strategic messaging that filters for serious buyers
- 3D design lead magnets that earn attention
- Campaigns built for trust and conversion
See how our Facebook ad strategies work or call (123) 456-7890 to talk with us directly.
