If you’re wondering how pool builders can generate over 1,000 leads in 90 days, the answer is simple: run Facebook ads with a strong offer, the right ad format, and a bulletproof follow-up system that turns leads into booked jobs.
How can pool builders generate over 1,000 leads in 90 days?
One pool client using our system hit 1,100 leads in just 90 days, spending only $100/day on Facebook ads. The reason? Alignment. They had a strong offer, a fast form, and immediate follow-up. It’s not a hack, it’s a repeatable system.
What makes a strong offer in Facebook ads for pool contractors?
A strong offer gives your ideal customer something they actually want, fast. Forget “Learn More” or “Call Now.” These get ignored. Instead, give them a self-serve quote, a downloadable guide, or a planning tool that helps them move forward without talking to a salesperson.
- Good offers: Instant estimate tools, downloadable design guides, planning PDFs
- Weak offers: Free consults, call us, learn more
Which ad types actually drive leads for pool builders?
Video wins. Period. Static images look like ads and get skipped. A 60-second selfie video from the job site builds trust fast. Use this format:
- Hook – Call out the problem
- Value – Show how your tool or service solves it
- Proof – Quick story or result
- Offer – Tell them what they get
- Action – Tell them to click
How should pool companies follow up with Facebook leads?
Speed wins. If you’re not replying in minutes, you’re losing deals. Use automated texts and emails to start the conversation instantly.
Our system sends a text within 60 seconds, then follows up with a value-based message that drives them to book a site visit. It also keeps leads warm with a nurture sequence, so no one falls through the cracks.
What mistakes do most pool builders make with Facebook ads?
- Weak CTAs – “Call Now” doesn’t work
- Generic graphics – No one wants to see another stock pool photo
- No follow-up – Leads sit in your inbox while buyers move on
The fix? Use a strong offer, a real video, and instant replies.
How can pool builders turn Facebook leads into booked jobs?
The sequence is simple:
- Instant quote or lead magnet via Facebook ad
- Automated follow-up that starts a conversation
- Book an on-site estimate and close the job
Every part of this process is designed to reduce friction, build trust, and move serious buyers forward.
Want this installed in your business? Aqua Leads handles it all, video, ads, offers, and automation. Get leads that actually convert.
