How Build With You Pools Built a New Business Model and Filled the Calendar With Leads
Build With You Pools scaled fast by pairing a simple “phone-shot” ad strategy with an estimator-first funnel and AI-driven appointment booking, turning interest into scheduled design consults without Jamie spending his day on the phone.
Jamie came in with something most contractors do not have: a differentiated offer. Instead of the standard “we build the pool, you pay the bill” model, Build With You Pools is built around helping homeowners save money while still getting a professionally guided build, including connections to subs and real support throughout the process.
That kind of offer can print demand, but only if the marketing makes the model easy to understand. This is not a product you can explain with one glossy image and a “get a quote” button. The homeowner has to get educated, trust the process, and believe they are not about to get burned trying something new.
The system we built solved that by doing three things in order: (1) generate demand with ads that feel real, (2) qualify and educate with an estimator tool, and (3) book consults automatically so the sales process stays fast and consistent.
A Differentiated Offer Needs a System, Not Just a Website
Build With You Pools proved you can scale without a traditional website first, as long as you have a conversion path that captures intent and moves prospects to the next step.
Early on, there was no full website driving the growth. The business grew off Facebook ads and a simple landing page. That matters because it highlights what actually moves revenue: a clear offer, clear messaging, and a clean path to action.
Most contractors hide behind “we need a better website” when what they really need is a better funnel. Jamie’s results came because leads were flowing into a process that made it easy to raise a hand, get clarity, and book a consultation.
Once the website was built later, it was built as an authority asset, not as the primary engine. The engine was always the system.
What Happens When Lead Flow Is Actually Consistent
Jamie is running with two additional salespeople and is seeing weeks like 60+ leads, which is more than many contractors generate in an entire month.
Recent performance showed 63 leads in the last seven days at roughly $100 per day in ad spend, supported by retargeting campaigns. That level of consistency is what allows hiring decisions to be confident instead of risky.
It also means the business can stop playing the feast-or-famine game. When leads show up daily, you can forecast, you can staff, and you can improve your close rate because the pipeline stays full.
The bigger win is that this is happening even in a slower season for pools, which makes the system more impressive. If it performs in January, it will be dangerous when seasonality swings back in your favor.
AI Appointment Booking Changed Jamie’s Role Overnight
The AI booking layer removed the biggest bottleneck for busy owners: endless calls, endless follow-ups, and endless “just checking in” conversations.
Leads flow into the system and get routed into an AI appointment booking experience that schedules consultations. The system follows up and keeps prospects moving until they book or clearly opt out.
That means Jamie is not wasting hours trying to chase people down. He is not stuck in admin work. He is not stuck “selling” on the phone to people who were never serious.
His time gets reserved for the highest-value activity: showing up at the house for the design consultation and closing. Everything before that is automated and streamlined.
Simple Phone Ads Beat Polished Production More Often Than People Want to Admit
The best-performing ads were filmed on a phone, lightly processed, and launched fast, because authenticity and clarity outperformed expensive edits.
Jamie hates being on camera, which is normal. The strategy did not depend on turning him into a social influencer. It depended on delivering a clear message in a format that feels like a real person, not a commercial.
One of the simplest ads generated roughly 190 leads at around an $11 cost per lead. That is the type of efficiency most agencies never touch because they overthink production and underthink messaging.
The split tests made the lesson obvious: “more edited” does not equal “more leads.” The market rewards clarity, proof, and a low-friction next step, not cinematic transitions.
The Estimator Tool Turned Confusion Into Action
The estimator tool worked because it solved the exact problem homeowners feel when shopping pools: wildly inconsistent bids and no way to compare apples to apples.
Homeowners see quotes that range from $40,000 to $60,000 for what they believe is the “same pool,” and it creates distrust. They do not know what is missing, what is inflated, or what corners are being cut.
The estimator gives them a structured way to explore options and understand cost drivers. Size, depth, patio, materials, spa add-ons, equipment upgrades. They select what they want and get clarity at their pace.
That does two things at once: it educates the homeowner and it pre-qualifies the lead. By the time someone submits, they are already engaged in the buying process.
| Homeowner Problem | Typical Experience | Build With You Pools System |
|---|---|---|
| Unclear pricing | Wait for quotes, compare blindly | Instant estimator provides structured clarity |
| Low trust in bids | Huge ranges with no explanation | Cost drivers explained through selections |
| Slow follow-up | Missed calls and long delays | AI booking + automated follow-up until booked |
Authority Content Was Built to Teach the Model, Not Just “Look Good”
Once traction was proven, the website was built as an authority hub to explain the business model clearly and remove friction for skeptical homeowners.
The site includes videos of Jamie explaining how the Build With You program works, what homeowners should expect, and why the process saves money without turning the project into a DIY disaster.
Service pages go deeper, and longer educational videos walk through what customers need to know. This is critical because the model is different, and different requires explanation. People are not stupid. They just have not been taught how to evaluate what they are buying.
When you educate the buyer, you win the sale because you control the framework they use to make the decision.
Daily Lead Flow Over Months Is the Real Flex
The system did not produce a spike. It produced a steady stream, including roughly 1,200 leads from March through December and multiple days with near-20 lead bursts.
The lead timeline shows consistent daily inflow, not occasional lucky hits. That is what makes the business scalable. You can hire salespeople because the pipeline supports them. You can invest in operations because demand is predictable.
When you run a system like this, you stop competing for scraps. You start taking market share from contractors in your area who are still relying on referrals, hope, and inconsistent follow-up.
The blunt reality is that those leads exist right now. They are choosing someone. This system makes sure they see you, trust you, and take action with you.
Visibility Is Not Optional, and Organic Content Proves It
Build With You Pools backed paid lead flow with organic reach, generating roughly 500,000 views in the last quarter to keep the brand growing beyond paid traffic.
Organic content is the credibility layer. It shows personality, builds familiarity, and makes the paid ads convert better because prospects feel like they have “seen you before.”
If nobody knows you exist, you cannot make money. That is not motivational talk, it is math. Reach creates opportunities. Opportunities create leads. Leads create booked work.
This is why the system pairs lead gen and content. Paid creates speed. Organic creates trust and compounding returns.
What “Recommended by ChatGPT” Adds to Trust
When prospects ask, “Is this guy legit?” the brand has positioned itself to show up credibly in AI-driven discovery, adding another layer of trust at the exact moment homeowners are deciding.
Homeowners increasingly validate businesses through AI and search summaries. If your brand is invisible or inconsistent online, you lose trust right at the finish line.
Build With You Pools leaned into being discoverable and credible across the web and content ecosystem so that the “validation step” works in their favor, not against them.
This is not about gimmicks. It is about making sure the internet tells a consistent story about who you are and why you are the safe choice.
The Specific Wins That Matter Most
This is what the system produced for Build With You Pools: high lead volume, low cost per lead, automated booking, and operational growth that required more sales capacity.
Key wins include: 60+ leads in a single week, approximately $100/day ad spend delivering daily lead flow, and a top-performing ad producing around 190 leads at roughly an $11 cost per lead.
Operationally, Jamie added two additional salespeople and shifted his time away from phone calls and follow-ups and into high-value design consultations where deals close.
On the brand side, the organic layer produced roughly half a million views in a quarter, supporting long-term trust and making paid campaigns stronger over time.
The Guarantee and Why Most Contractors Are Not a Fit
The offer is simple: if you do not get at least 30 leads in 30 days, you do not pay for the month, but the business has to be ready to handle success.
No long-term contracts. Just a 30-day heads-up for offboarding if needed. In practice, people do not cancel because the system works, but the standards matter because refunds are not the goal. Results are.
This only works for businesses that can respond, sell, and fulfill. If a company cannot handle lead volume or does not have the operational maturity to follow up properly, marketing becomes wasted opportunity.
That is why the partnership is selective. If results cannot be delivered, the client should not be taken on in the first place.
Next Step: Apply for a Custom Strategy and a Clear Roadmap
If you want a dashboard that shows daily leads and a pipeline that is predictable, the next step is to apply and get a custom strategy mapped to your market, capacity, and goals.
Once the application is submitted, if approved, a team member calls to schedule a strategy session. The goal is alignment: confirming the offer, building the roadmap, and making sure the business can handle the leads once they start flowing.
The outcome is a system designed to get you to 100+ leads per month and build a brand that prospects trust before you ever show up to the consultation.
Fill out the application, get approved, and build the machine.
