If you’re wondering how pool builders can lower their cost per lead, the answer is simple: run Facebook ads that are actively split tested, tweaked, and optimized every month.
Why is split testing crucial for pool builder Facebook ads?
Split testing ensures your ad budget goes to the highest performing creative, dramatically lowering your cost per lead.
Too many pool builders set their ads and forget them. Without split testing, you’re letting Facebook throw your budget at ads that may not resonate with your audience. Over time, this leads to fatigue, lower engagement, and higher costs.
When Aqua Leads runs ads for custom pool companies, we always run multiple versions and let performance dictate the winners. Just like you wouldn’t build a pool without testing the soil, you shouldn’t run ads without testing the creative.
How can you tell which Facebook ads are working best?
Look at your cost per lead. The ad with the lowest CPL is usually your best performer, not the one you “feel” is best.
In a recent ad audit, we saw CPLs of $21 and $18 on two underperforming ads. Meanwhile, a third ad crushed it at $12.80. That’s not just a few bucks. That’s hundreds in wasted ad spend if left unchecked.
At Aqua Leads, we always check lead cost first. The ad with the lowest CPL keeps running, and every new creative is tested directly against it. That’s how we make sure our clients get the most value from every dollar.
What ad mistakes hurt pool builders most?
The biggest mistake is “set it and forget it” behavior. This leads to stale creatives, no testing, and misplaced trust in weak agencies.
Most agencies will launch an ad with a generic photo and weak copy, then walk away. That’s a recipe for high CPLs and poor lead quality. Pool builders need a smarter ad partner.
Pool buyers are quick to tune out stale ads. If they’ve seen the same video or image four times, they’re skipping it. Fresh, relevant content keeps engagement high and cost low.
That’s why our ad system is built around monthly content and rotating ad creatives.
How does Aqua Leads keep ads performing at peak?
We test new videos monthly, rotate in new ad angles, and only keep running what’s actually converting.
Each month or quarter, our clients film new ad content. We create multiple variations — new headlines, new hooks, and fresh visuals — and run them against top performers.
If a new ad beats the current best, it becomes the new control. If not, it gets turned off. It’s a simple but ruthless system that keeps CPLs consistently low and ROI high.
In one account, we saved over $200 in wasted ad spend by switching off just two underperformers. That money went right back into the winner, producing more leads for less.
What should you test in your Facebook ad campaigns?
Headlines, copy variations, video intros, CTA language — everything that affects engagement and lead quality.
Every ad from Aqua Leads includes variations in copy and messaging. Some test emotional hooks, others highlight pricing or project timelines. By cycling through these angles, we learn fast what your market responds to.
It’s not just about testing visuals. It’s about learning what message converts. This kind of data-driven messaging gives you a competitive edge and builds long-term authority in your market.
Want to see how this works in your own market? Let’s talk.
If you’re tired of stale ads and unpredictable leads, it’s time to start split testing like a pro. Aqua Leads gives pool builders the content, systems, and strategy to attract premium clients without wasting a dollar.
