Most marketing companies won't tell you what something costs until they've got you on a call. I get why — pricing is complicated and every business is different. But I also know that not knowing makes business owners nervous and makes it impossible to compare quotes fairly. So here's how we think about pricing, what goes into our numbers, and what you should watch out for.
In marketing, pricing comes down to two things: the complexity of the work and the expertise behind it. A Facebook Ads campaign isn't just "running ads" — it's strategy, audience research, creative development, ongoing optimization, and detailed reporting. The management fee covers the people and tools doing that work. Ad spend — the money paid directly to platforms like Facebook — is always separate and controlled by you.
Why can two marketing companies quote wildly different prices for the same service? Because they're rarely quoting the same thing. One might include custom video production; another uses stock photos. One might offer weekly optimization; another sets it and forgets it. One includes detailed analytics dashboards; another sends a PDF once a month. When comparing quotes, look at what's actually included — not just the bottom-line number.
What a quality marketing partner includes that a cheap one doesn't: dedicated account management, custom (not template) creative, A/B testing, conversion tracking setup, transparent reporting with real metrics, and ongoing strategic adjustments based on data. These are the things that separate a campaign that generates real leads from one that just spends your money.
When should you be suspicious of a low price? If someone quotes you 50% below everyone else, they're either using generic templates, outsourcing to inexperienced freelancers, or planning to upsell you later. In marketing, you get what you pay for — and the cost of a bad campaign isn't just the money you spent, it's the leads you didn't get while your competitor did.
Now that you know how the pricing works, let's talk about your specific situation. We'll give you an upfront number before any work starts.
(480) 851-6631