If you’re wondering how to get more leads with video marketing, the answer is simple: become a trusted guide by showing up, answering questions, and giving people a reason to choose you over the discount guys.
Why do good contractors keep losing to louder competitors?
Because loud doesn’t mean better, but silence gets you nowhere.
Every week, I talk to businesses that crush it at what they do. Their work is solid. Their customers love them. But their leads? Inconsistent, random, and mostly price shoppers. Why? Because no one knows who the hell they are.
If you’re a contractor with no clear way to separate yourself from the budget guys, you’re just another option. And when that’s the case, the only thing left to compete on is price. That’s how you lose.
The problem isn’t your work. The problem is visibility. You can’t just be great at the job, you’ve got to be seen, trusted, and preferred. That’s where authority comes in.
What makes homeowners actually trust your business?
Trust is built when people see you, hear you, and connect with what you stand for.
Let’s be real, most content out there is boring, generic crap. It doesn’t show personality. It doesn’t tell a story. It definitely doesn’t make someone go, “Damn, I trust this guy.”
78% of people research on social before they buy. They’re not just looking for reviews. They want to see proof. They want to see your face. They want to know who you are, what you care about, and whether you’re someone they’d actually want in their home.
And 64% of people choose brands because of shared values. Not because of discounts. Not because of your license. Because they like you. So if you’re hiding behind your logo and expecting people to “just know” how great you are, you’re losing trust before the first click.
How can local contractors stand out online without competing on price?
You stop selling and start helping. You show up as the guide, not the product.
Imagine this: A homeowner’s drain smells like death. They’re not Googling “best plumbing business near me.” They’re searching “Why do my drains smell?” If your business is answering that question before anyone else, guess who they’re calling?
You don’t need to shout about your services. You need to meet people where they’re at, confused, frustrated, and looking for answers. Become the person who shows up with a solution, and they’ll follow you to the sale without you begging for it.
Your brand isn’t your logo. It’s the way you solve pain. And the clearer, more consistent, and more visible you are in doing that, the faster you pull away from your competitors.
What type of content actually builds trust and authority?
The content that answers real questions and shows your face is the content that sells.
Don’t overthink it. The secret to content that builds trust? Just answer the damn questions.
What do your customers ask on the phone? What do they panic about? What do they get wrong every time? That’s your video content. Not some polished ad script or fake promo. Real answers to real problems.
And here’s the hack: It doesn’t even have to be good at first. Just consistent. Your first videos will suck. So what? Mine did too. But three months in, you’ll be clearer, faster, and way more confident. You’ll start seeing people mention your videos. Leads will come in pre-sold. That’s the power of showing up consistently.
How do I create a simple content strategy that actually works?
Follow three steps: establish a guide, answer real questions, and stick to a content rhythm.
Step 1: Establish a guide. That’s you. Not your business. Not your brand. You. People trust people. So show your face. Tell them what’s wrong, how to fix it, and how you’ll help.
Step 2: Answer questions. Stop trying to sell. Start helping. Pick 10 questions you get all the time. Turn each into a 1-minute video. Rinse and repeat.
Step 3: Build a rhythm. It’s not about going viral. It’s about being visible. Post daily. Short clips. Raw phone videos. Whatever gets it done. Your content isn’t a billboard, it’s a breadcrumb trail leading back to trust.
Why video beats static posts for generating real leads
Because video creates emotion, builds connection, and breaks down walls faster than text ever will.
Think about it. Would you rather read about a service… or see the person explain it, show their work, and speak like a human? Exactly.
55% of consumers use video to make buying decisions. Because it gives them more than facts. It gives them vibes. It shows how you talk, how you think, how you solve problems. That’s what makes people feel safe enough to spend money.
And the best part? You don’t need to be a YouTuber. You don’t need fancy editing. Just be clear. Be helpful. Be real. That’s all it takes.
How do I use Facebook ads to fuel my authority?
Use ads to get seen. Use content to get trusted. Use both to get paid.
Here’s the deal. Ads are attention. Content is conversion. When you combine them, it’s game over for your competition.
We recommend 3 ads per month. That’s it. Hook-heavy, value-driven videos that introduce your business and guide people into your world. But they only work if your organic content is consistent. Otherwise, they’re just noise.
Ads get people to look. Your content keeps them watching. That’s the flywheel. And when it spins long enough, your brand becomes the go-to in your market, without dropping your price a single cent.
Want to stop chasing price shoppers and start building authority that sells for you? Book a free strategy call or get our Facebook ad framework here.
