Case Studies
Real Contractors.
Real Results.
Three contractors. Three different starting points. The same honest playbook — explained in detail below.
From Referrals to 150+ Leads in Their First Month
How Nick & Justin built a predictable lead engine from scratch — without a website to start.
How We Actually Get These Results
These numbers aren't luck.
They're a system.
Most contractor marketing agencies fail outdoor living businesses for the same handful of reasons. We built our entire process around fixing each one — and the case studies above are the result.
We specialize in outdoor living. Period.
We don't take HVAC, plumbing, or roofing clients. Every campaign, creative angle, and follow-up sequence we build is informed by patterns across dozens of pool, hardscape, and outdoor living accounts. Generalist agencies are learning on your dime — we're running plays we've already proven.
We shoot real content, not stock.
On-site project days produce the authentic photo and video that out-converts AI-generated and stock content 2-5x. Most agencies hand you a content calendar and expect you to film it yourself. We show up, capture it, and turn it into 6 months of ad creative.
We run channels as a system, not as silos.
Meta ads warm the audience. Search ads catch the intent. Retargeting closes the spouse. GBP and reviews back-stop the trust check. Most agencies sell you one channel and ignore the rest — which is why their leads cost more and convert less.
We respond to leads in under 60 seconds — 24/7.
Outdoor living buyers research 5-10 contractors. Whoever responds first usually wins. AI follow-up trained on your business voice qualifies and nurtures every inquiry around the clock. Without this, your best ad budget leaks 30-50% of leads to slow follow-up.
We report on revenue, not vanity metrics.
We don't hide behind impressions, reach, or "engagement." Every month you see lead volume, cost per lead, booked consults, and closed revenue tied back to source. If a channel isn't producing, we kill it — even if it's our own service.
You talk to a strategist, not an account manager.
The person on your monthly call has actually run your campaigns and knows your project pipeline. Not a junior reading from a deck someone else built. The contractors in our case studies above all work directly with the team executing the work.
The Honest Comparison
Why most contractor marketing fails
We've cleaned up after almost every flavor of agency below. Here's the pattern we see, and what we do instead.
Most agencies
Generalist "home services" agencies running the same playbook on HVAC, roofing, and pools.
What we do
We only work with outdoor living contractors. Every angle, hook, and funnel is built from patterns across dozens of pool, hardscape, turf, and outdoor living accounts — not borrowed from a different trade.
Most agencies
Stock photos, AI-written ad copy, and templated landing pages handed to every client.
What we do
Real photo and video shot on your jobsites. Authentic creative is the single biggest lever in outdoor living ads, and it's the one most agencies refuse to do because it's actual work.
Most agencies
Monthly reports full of impressions, reach, and "engagement" with no tie to revenue.
What we do
Monthly reports show leads, cost per lead, booked consults, and pipeline. If we can't tie spend to revenue, we don't deserve to keep the budget.
Most agencies
You get assigned a junior account manager who has never actually built or run a campaign.
What we do
You work directly with the strategist building and running your campaigns. No telephone-game between you and the people executing the work.
Most agencies
A "set it and forget it" funnel handed off month one and never touched again.
What we do
Creative refreshed on a regular cadence, ad accounts actively managed, and content shot on a schedule. Authority compounds — but only if someone is actually doing the work every month.
Most agencies
Inbound leads sit for hours (or days) before anyone follows up.
What we do
AI follow-up trained on your business voice responds in under 60 seconds, 24/7. Speed-to-lead is the single biggest leak in most contractor pipelines — we close it.
Most agencies
A pitch deck full of promises, then crickets after the contract is signed.
What we do
Onboarding, content shoot, and launch milestones are scheduled before you sign. You know exactly what's happening week-by-week for the first 90 days.
Most agencies
No real strategy on how the channels work together — just "we run ads."
What we do
Paid, organic, GBP, reviews, and AI follow-up are designed as one connected system. Programs scale up channel coverage as your revenue grows, not all at once.
The honest part
We're not for everyone — and that's the point.
We don't promise overnight results. Authority compounds over 6-18 months. Paid ads need 60-90 days to optimize. Real content production takes time on your jobsite. If you need leads in 30 days at any cost, we're the wrong fit — and we'll tell you that on the first call.
We also don't work with everyone who applies. If your average ticket is under $10K, if you're not committed to investing in real content, or if you want someone to "just run ads" with no strategic input, we'll point you to someone better suited. The contractors above didn't get those numbers because we sold them harder — they got them because we built the right system, together, over time.