You run a pool building business doing $500K-$15M+ in annual revenue. Your projects take 8-16 weeks to complete and run $40,000 to $200,000+. Your buyers research for months before contacting you. Your sales cycle stretches 30-90 days from first click to signed contract.
You've probably tried generic marketing agencies before. The ones who said they could handle your Facebook ads because they "do contractor marketing." The ones whose websites looked the same as every other contractor's. The ones whose ad spend stayed static for 12 straight months while promising scaling. You know how that ended.
You need a marketing partner who understands pool buyers specifically — the spousal decision dynamic, the 60-180 days of research before first contact, the golden-hour photography that actually sells pools, the 28-day attribution windows that pool campaigns need. That's what we do. Only for pool builders and outdoor living contractors. No HVAC, no plumbing, no generic "home services" clients.
Your sales cycle is 30-90 days. Default Meta attribution (7-day click, 1-day view) optimizes for fast-conversion businesses. Running pool campaigns on default settings tells the algorithm to find the wrong buyers. Specialist pool marketing runs 28-day click attribution minimum.
Your ticket size demands substantive trust. $60K-$150K buying decisions don't close on urgency positioning. They close on accumulated trust — real project photography, real homeowner testimonials, real owner presence. Stock photography and generic contractor websites actively hurt pool builders.
Your buyers research for 60-180 days before contacting you. Homeowners watch dozens of YouTube videos, scroll hundreds of pool photos on Instagram, and compare 5-10 builders before filling out a form. The builders with the deepest authentic content libraries win the most research sessions.
The spousal decision dynamic is critical. One spouse initiates research; the other needs to be convinced. Your marketing has to serve both.
We built Aqua Leads specifically to address these dynamics. When you work with us, every decision — from attribution windows to content strategy to landing page structure — is calibrated to how pool buyers actually behave.
Facebook and Instagram campaigns with 28-day click attribution, broad targeting let the algorithm find buyers, and creative built around your real projects.
Learn moreHigh-intent keyword targeting, proper landing pages per campaign, and call tracking that catches the 30-50% of pool leads who call instead of fill out forms.
Learn moreOrganic search dominance plus AI search citations (ChatGPT, Claude, Gemini). The long-term play that compounds for years.
Learn moreBuilt specifically for pool builders. Real project galleries, proper mobile speed, honest price ranges, integrated CRM.
Learn moreStructured production on your active pool builds. One content day produces 6+ months of ads, social, website, and YouTube content.
Learn moreThe free channel most pool builders underinvest in. 40-60% of pool leads start with "pool builder near me" searches.
Learn moreSMS and email automation that responds in under 60 seconds and nurtures leads through the full 30-90 day cycle without dropping them.
Learn moreMulti-platform retargeting across Meta, Google, and YouTube. Non-negotiable for pool builders because of the long buying cycle.
Learn moreBuilt for pool builders under $1M/year. Month-to-month, Meta-focused: full Facebook + Instagram ad management, custom lead magnet, Meta Lead Forms with CRM routing, GBP optimization, citations, email-based review generation, and light social posting. The entry point to graduate from referrals into systematic lead flow.
Built for pool builders between $1M–$5M/year. The complete marketing engine on a 3–6 month agreement: Meta + Google Search PPC + retargeting, custom Authority Website (yours to keep), AI lead follow-up, 4 SEO/AEO articles + 1 portfolio article per month, schema markup, GBP management, quarterly in-person content days, 8–12 short-form videos/mo, social management across FB/IG/TikTok/Shorts, and quarterly business reviews.
Built for pool builders above $5M/year. Strategic-partnership scope on a 3–6 month agreement — everything in Core, scaled and customized: multi-market paid media (Meta + Google + YouTube + CTV as scoped), multi-location authority sites, optional branded YouTube show or podcast, executive strategy cadence, recruiting systems, and custom dashboards. Scoped on the strategy call.
All three programs are starting points, not ceilings. Ad spend scales as ROAS proves out. Starter is month-to-month; Core and Custom run on a 3–6 month agreement so we have enough runway to actually produce results before re-evaluating.
Most marketing agencies take any contractor client who'll pay. We don't. We work exclusively with outdoor living contractors — pool builders, paver contractors, outdoor kitchen builders, pergola builders, landscape design-build firms, and custom home builders. Nothing else.
This specialization shows up in every decision we make:
We already know what works for pool builders. We're not learning on your account. The attribution windows, the creative formats, the content day shot lists, the retargeting sequences — we've built and refined these across dozens of pool builder clients.
We produce content built for pool builders specifically. Our content teams know how to capture a pool build properly — the phases that matter, the golden-hour timing, the drone shots, the homeowner interviews that actually convert.
We scale spend discipline, not retainer fees. Our job is to find your ROAS ceiling and defend it. Your ad spend in month 12 should be meaningfully different from month 2. If it's not, we're not doing our job.
We tell you when you shouldn't hire us. If you're doing under $500K in revenue, we'll tell you honestly that paid marketing is premature — go dominate your GBP and referrals for another 6-12 months.
You book a 45-minute call through our scheduling link. Before the call, we review your current website, ads (if you're running any), GBP, and competitive landscape in your primary market.
On the call, we walk through what we're seeing — what's working, what's broken, and what the realistic path forward looks like at your revenue stage. If we're a fit, we propose a specific program and next steps. If we're not a fit, we'll tell you directly and point you to someone who is.
No pitch deck. No 90-minute "discovery process." No pressure tactics. Just a direct conversation with a specialist agency that knows your business.
Book a free 45-minute strategy call. We'll audit your current marketing, look at your market, and show you the realistic path forward. No pitch, no pressure.
Every engagement starts with a strategy call. If we're not a fit, we'll tell you — and point you to someone who is.