We make contractors famous.

Aqua Leads is a video-first marketing agency for outdoor living contractors.

We make pool builders, hardscapers, landscapers, turf installers and outdoor kitchen companies the most trusted name in their area.

So you sell bigger jobs without competing on price.

Douglas Laird in a hard hat filming on a job site

What we believe.

It's a race to the bottom.

Everyone's cutting corners and cutting prices to win the job. Nobody in town makes money, and the homeowner gets burned.

The good guys are losing.

Great contractors lose jobs to guys who have no idea what they're doing. Not because they're worse. Because the homeowner never got to know them.

The most trusted contractor wins.

Homeowners don't hire the cheapest contractor. They hire the one they trust.

Why video first?

Homeowners can't trust someone they've never met.

Video lets them meet you before you ever show up. They watch you explain how the work gets done, walk a finished project and hear from your customers.

By the time they call, you're not a stranger with a bid. You're the contractor they've been watching for months.

Every agency can run Facebook ads. What goes in them is the difference. We come to your job sites, film you and your customers, and our in-house editors turn it into videos homeowners actually watch.

Homeowners don't want perfect. They want real.

Our crew filming a contractor on a job site

How we build trust.

Stone Creations contractor educating homeowners on camera

Get known.

Educational videos every week. Homeowners learn from you before they ever call.

Eckel Pool Concepts customer sharing their experience on camera

Get trusted.

Your customers say it on camera. Your finished projects prove it.

Contractor video used to reach homeowners with real project expertise

Get booked.

Ads built from your real videos, a pricing tool that filters tire kickers, and every lead answered in minutes.

See how it works

Who we work with.

We don't work with every company. You need to be licensed and insured, with real projects to show.

One contractor per trade in each area.

I learned it on YouTube.

Before contractors, I built two BMX YouTube channels, DougsterBob and BMX Nerds.

I wanted to be a professional BMX rider. I started making videos about how good I was and how talented I was, and nobody gave a shit.

Then I looked back over the last year of videos I'd made. The only one with a significant amount of views was the only one where I wasn't talking about myself. It was a video where I was educating and providing value.

So I leaned into that. I answered frequently asked questions, broke false beliefs, and taught people how things work.

I didn't know it at the time, but I was learning how to build trust with video and build loyal fans who trusted and respected me. And eventually, pay top dollar for anything that I created.

This strategy pushed me to have tens of millions of views, tens of thousands of followers, and a community that is still growing on autopilot without me.

I realized that this didn't just work in the BMX industry. It worked in every industry.

Everyone's selfish and they only care about what's in it for them. When you start making content that educates people, they start to trust and respect you because you've helped them.

Now I do this with contractors. I help them become trusted by creating videos that educate homeowners, so that they recognize them and trust them before they even show up.