Outdoor Living & Design-Build Contractors / Local Services Ads (LSAs)
Google Guaranteed pay-per-lead ads — honest take on when they fit outdoor living. Built specifically for outdoor living & design-build contractors closing $25,000 - $300,000+ projects.
Multi-service offering means marketing has to work across several different buyer journeys at once
Hard to rank for every service + niche combination without a massive content footprint
Homeowners start with one service in mind (usually a pool or patio) and need to be educated on the full scope
Lead routing gets messy when the same lead could be qualified for multiple project types
Brand positioning is critical — being 'the outdoor living company' instead of 'a pool builder that also does pavers' changes everything
Outdoor Living & Design-Build Contractors close $25,000 - $300,000+ projects with a 30-120 day buyer journey. That means local services ads (lsas) has to be built around a longer consideration cycle, higher trust requirements, and homeowners who are comparing multiple contractors before making a decision.
Full-yard transformation case studies as the anchor creative
Service-bundle positioning — pool + patio + outdoor kitchen as one project
Authority content covering every service in the portfolio
Segmented retargeting based on which service a visitor first engaged with
Facebook and Instagram ad campaigns with native Instant Forms and AI follow-up.
Capture high-intent search traffic with dedicated landing pages and conversion tracking.
Video ad campaigns that build trust across the long outdoor living buyer journey.
Banner campaigns that keep you visible to homeowners researching outdoor projects.