Paver & Hardscape Contractors / Local Services Ads (LSAs)
Google Guaranteed pay-per-lead ads — honest take on when they fit outdoor living. Built specifically for paver & hardscape contractors closing $15,000 - $100,000+ projects.
Competing against every landscape company that also claims to do pavers
Homeowners don't understand the quality difference between proper base prep and rushed installs
Project sizes vary wildly — a front walk is $8K, a full backyard is $80K+ — and messaging has to flex
Seasonal weather windows compress the busy season
Reviews matter enormously — one bad install story on social media can kill months of marketing
Paver & Hardscape Contractors close $15,000 - $100,000+ projects with a 14-60 day buyer journey. That means local services ads (lsas) has to be built around a longer consideration cycle, higher trust requirements, and homeowners who are comparing multiple contractors before making a decision.
Before-and-after transformation reels as the primary ad creative
Educational content on base prep and why cheap installs fail
Outdoor kitchen and fire feature packages as upsell entry points
Association credentialing (SHA, ICPI, NCMA) as trust signals in ads
Facebook and Instagram ad campaigns with native Instant Forms and AI follow-up.
Capture high-intent search traffic with dedicated landing pages and conversion tracking.
Video ad campaigns that build trust across the long outdoor living buyer journey.
Banner campaigns that keep you visible to homeowners researching outdoor projects.