You run a pergola and shade structure business doing $500K-$10M+ in revenue. Your projects range from $15K basic installed wooden pergolas to $75K+ motorized louvered aluminum structures with integrated lighting and screens. Your craftsmanship and material quality separate you from the kit pergola market.
You've probably watched homeowners compare your $40K custom aluminum pergola to a $3K Costco kit — and your marketing didn't make the case for why the difference matters. Generic agencies run the same outdoor structure campaigns regardless of whether you're installing premium Struxure or basic cedar.
You need a marketing partner who understands the pergola market specifically — the DIY competition, the material-category positioning, the visual storytelling that sells premium outdoor structures. That's what we do.
DIY competition is direct. No other outdoor living niche faces competition from Costco, Amazon, and Home Depot selling installable kits directly to homeowners.
Material category dominates positioning. Aluminum vs wood, motorized louvered vs fixed, integrated features all drive buyer decisions and pricing. Generic marketing doesn't differentiate.
Visual appeal is paramount. Pergolas photograph beautifully. Instagram and visual platforms matter disproportionately for this niche.
Sales cycle is 30-60 days. Faster than pools, slower than turf. Marketing needs to match this specific timing.
We built Aqua Leads to position custom pergola builders above commodity alternatives — demonstrating the difference between a $3K kit and a $50K custom structure through visual storytelling and authority content.
Primary channels. Visual alignment perfect for showcasing custom pergola work.
High-intent "pergola builder" and material-specific queries.
Material-specific keywords ("aluminum pergola [city]," "motorized louvered pergola") less competitive.
Standard best practices with material-specific category optimization.
Material category education + installation process + comparison to DIY kits.
Installation process content + before/after transformations showing the premium difference.
Speed of response important for 30-60 day cycle.
30-60 day windows optimal for pergola buyer cycles.
Built for pergola and shade structure builders under $1M/year. Month-to-month, Meta-focused: full Facebook + Instagram ad management, custom lead magnet, Meta Lead Forms with CRM routing, GBP optimization, citations, email-based review generation, and light social posting. The entry point to graduate from referrals into systematic lead flow.
Built for pergola and shade structure builders between $1M–$5M/year. The complete marketing engine on a 3–6 month agreement: Meta + Google Search PPC + retargeting, custom Authority Website (yours to keep), AI lead follow-up, 4 SEO/AEO articles + 1 portfolio article per month, schema markup, GBP management, quarterly in-person content days, 8–12 short-form videos/mo, social management across FB/IG/TikTok/Shorts, and quarterly business reviews.
Built for pergola and shade structure builders above $5M/year. Strategic-partnership scope on a 3–6 month agreement — everything in Core, scaled and customized: multi-market paid media (Meta + Google + YouTube + CTV as scoped), multi-location authority sites, optional branded YouTube show or podcast, executive strategy cadence, recruiting systems, and custom dashboards. Scoped on the strategy call.
All three programs are starting points, not ceilings. Ad spend scales as ROAS proves out. Starter is month-to-month; Core and Custom run on a 3–6 month agreement so we have enough runway to actually produce results before re-evaluating.
Most marketing agencies take any contractor client who'll pay. We don't. We work exclusively with outdoor living contractors — pool builders, paver contractors, outdoor kitchen builders, pergola builders, landscape design-build firms, and custom home builders. Nothing else.
This specialization shows up in every decision we make:
We address DIY competition head-on. Our content makes the case for custom-built vs kit — material quality, integrated features, professional installation warranty.
We position on material category. Premium aluminum specialists need different marketing than wood pergola installers. We build accordingly.
We leverage visual platforms. Instagram and Pinterest drive meaningful organic discovery for pergola builders. We maximize this.
We scale ROAS disciplined. When numbers prove out, we scale aggressively.
We tell you when not to hire us. Under $500K: focus on GBP and visual social media first.