Video ad campaigns that build trust across the long outdoor living buyer journey. Built specifically for pool builders closing $50,000 - $250,000+ projects.
Long consideration cycle — homeowners research for 30-90 days before pulling the trigger
High price point means every lead that goes cold is tens of thousands in lost revenue
Commodity competition from low-end builders racing to the bottom on price
Seasonal demand spikes that require consistent pipeline, not feast-or-famine ad spend
LSAs don't work for this niche — buyer journey is too long and intent signals are too weak
Pool Builders close $50,000 - $250,000+ projects with a 30-90 day buyer journey. That means youtube ads has to be built around a longer consideration cycle, higher trust requirements, and homeowners who are comparing multiple contractors before making a decision.
Design gallery lead magnet — homeowners download a style guide in exchange for contact info
Financing-first messaging — lead with monthly payment rather than total project price
Process transparency — show the 12-16 week build timeline on video
Warranty and company longevity messaging to differentiate from low-end competitors
Facebook and Instagram ad campaigns with native Instant Forms and AI follow-up.
Capture high-intent search traffic with dedicated landing pages and conversion tracking.
Banner campaigns that keep you visible to homeowners researching outdoor projects.
TV-quality placements on streaming platforms for high-ticket outdoor living brands.