Pool Remodel & Renovation Companies / Local Services Ads (LSAs)
Google Guaranteed pay-per-lead ads — honest take on when they fit outdoor living. Built specifically for pool remodel & renovation companies closing $15,000 - $80,000 projects.
Homeowners often call multiple contractors for the same remodel scope and pick on price, not value
Buyer journey is problem-triggered (pool equipment fails, surface cracks, outdated look) so timing matters
Hard to differentiate from new-pool builders who also do remodels as filler work
Seasonal windows compress the busy season into a few months of the year
Project photography is underinvested — before/after transformations are the single biggest conversion asset and most companies don't have them
Pool Remodel & Renovation Companies close $15,000 - $80,000 projects with a 14-60 day buyer journey. That means local services ads (lsas) has to be built around a longer consideration cycle, higher trust requirements, and homeowners who are comparing multiple contractors before making a decision.
Before-and-after transformation campaigns as primary ad creative
Problem-focused targeting — ads triggered by searches like 'pool deck cracking' or 'pool plaster peeling'
Design-forward messaging — position remodels as full backyard transformations, not just repairs
Package-style offers (resurface + tile + new equipment bundled) to raise average ticket
Facebook and Instagram ad campaigns with native Instant Forms and AI follow-up.
Capture high-intent search traffic with dedicated landing pages and conversion tracking.
Video ad campaigns that build trust across the long outdoor living buyer journey.
Banner campaigns that keep you visible to homeowners researching outdoor projects.