Turf Installers / Microsoft Ads
Bing and Microsoft network campaigns with lower CPCs than Google Search. Built specifically for turf installers closing $10,000 - $50,000 projects.
Fast buyer journey — homeowners often decide within two weeks, which means speed to lead is everything
Heavy commodity competition and price pressure from low-end installers
Water restriction regulations drive demand spikes that require responsive ad campaigns
Margin compression when the only differentiator shown is price
Pet turf, putting greens, and multi-product packages are premium segments — but most installers advertise as generalists and lose the premium buyer
Turf Installers close $10,000 - $50,000 projects with a 7-30 day buyer journey. That means microsoft ads has to be built around a longer consideration cycle, higher trust requirements, and homeowners who are comparing multiple contractors before making a decision.
Water savings calculator as a lead magnet
Pet turf and putting green as premium niche-within-a-niche campaigns
Before-and-after yard transformations with emphasis on low-maintenance outcome
Package bundles (turf + putting green + pet run) to push average ticket over $15K
Facebook and Instagram ad campaigns with native Instant Forms and AI follow-up.
Capture high-intent search traffic with dedicated landing pages and conversion tracking.
Video ad campaigns that build trust across the long outdoor living buyer journey.
Banner campaigns that keep you visible to homeowners researching outdoor projects.