Custom Home Builders & Remodelers / Google Search Ads
Capture high-intent search traffic with dedicated landing pages and conversion tracking. Built specifically for custom home builders & remodelers closing $50,000 - $500,000+ projects.
Longest and most complex buyer journey of any niche — clients interview multiple builders over months
Selling the builder's brand and process is as important as selling the work itself
High-ticket clientele expect premium brand presentation — weak marketing cues bad construction to them
Projects span multiple scopes (structural, interior, exterior, landscape) so messaging has to cover breadth without losing focus
Referral-dependent — marketing needs to reinforce authority enough that referrals actually close
Custom Home Builders & Remodelers close $50,000 - $500,000+ projects with a 60-180 day buyer journey. That means google search ads has to be built around a longer consideration cycle, higher trust requirements, and homeowners who are comparing multiple contractors before making a decision.
Owner-led authority content — builder as the face of the brand, on camera regularly
Long-form project case studies with full video walkthroughs of completed homes
Process transparency — show the design-to-build journey in 60-90 second episodes
Premium placements (YouTube, streaming TV, high-HHI geo-targeting) to reach the buyer who can afford custom
Facebook and Instagram ad campaigns with native Instant Forms and AI follow-up.
Video ad campaigns that build trust across the long outdoor living buyer journey.
Banner campaigns that keep you visible to homeowners researching outdoor projects.
TV-quality placements on streaming platforms for high-ticket outdoor living brands.