You run a custom home building or major remodeling business doing $3M-$50M+ in revenue. Your projects run $500K-$5M+ for new construction and $50K-$500K+ for significant remodels. Your sales cycles stretch 6-12+ months with multiple professional decision makers — architects, interior designers, sometimes attorneys and accountants.
You've probably worked with agencies that applied contractor marketing to your luxury business. Lead-gen campaigns targeting consumers when your real leads come from architect referrals. Websites that look like plumber sites when your buyers are evaluating you against interior design firms. Content that embarrasses against your project quality.
You need a marketing partner who understands custom home building specifically — the architect relationship dynamic, the luxury positioning requirements, the press and awards strategy that carries real weight. That's what we do.
Your buyers start with architects, not Google. Custom home buyers select their architect first, then the architect recommends 2-3 builders. Consumer lead generation misses this entirely.
Multiple professional decision makers involved. Architects, interior designers, landscape architects, sometimes attorneys. Your marketing has to serve professional evaluators.
Press, awards, and media carry real weight. Architectural Digest, local luxury publications, design awards — these credibility signals matter for luxury buyers.
Production quality must match luxury positioning. Your content is evaluated against interior design and architecture firms. Not against contractor competitors.
We built Aqua Leads to work with custom home builders at the premium end of residential construction — positioning for architect recommendation, producing luxury-grade content, and building the authority signals that win high-net-worth clients.
Primary platform. Luxury buyers and their architects use Houzz extensively.
Events, presentations, partnerships. The B2B strategy that drives real revenue.
Production quality must match luxury positioning. Portfolio depth and presentation critical.
Aesthetic consistency more important than volume. Curated feed matching luxury expectations.
Luxury publications, design awards, architectural coverage.
"Custom home builder [exclusive area]" — less competitive than volume keywords.
Secondary channel, used for brand reinforcement more than lead generation.
Magazine-quality photography and cinematic video matching luxury standards.
Built for custom home builders and remodelers under $1M/year. Month-to-month, Meta-focused: full Facebook + Instagram ad management, custom lead magnet, Meta Lead Forms with CRM routing, GBP optimization, citations, email-based review generation, and light social posting. The entry point to graduate from referrals into systematic lead flow.
Built for custom home builders and remodelers between $1M–$5M/year. The complete marketing engine on a 3–6 month agreement: Meta + Google Search PPC + retargeting, custom Authority Website (yours to keep), AI lead follow-up, 4 SEO/AEO articles + 1 portfolio article per month, schema markup, GBP management, quarterly in-person content days, 8–12 short-form videos/mo, social management across FB/IG/TikTok/Shorts, and quarterly business reviews.
Built for custom home builders and remodelers above $5M/year. Strategic-partnership scope on a 3–6 month agreement — everything in Core, scaled and customized: multi-market paid media (Meta + Google + YouTube + CTV as scoped), multi-location authority sites, optional branded YouTube show or podcast, executive strategy cadence, recruiting systems, and custom dashboards. Scoped on the strategy call.
All three programs are starting points, not ceilings. Ad spend scales as ROAS proves out. Starter is month-to-month; Core and Custom run on a 3–6 month agreement so we have enough runway to actually produce results before re-evaluating.
Most marketing agencies take any contractor client who'll pay. We don't. We work exclusively with outdoor living contractors — pool builders, paver contractors, outdoor kitchen builders, pergola builders, landscape design-build firms, and custom home builders. Nothing else.
This specialization shows up in every decision we make:
We build architect relationship programs. The B2B referral network that actually drives your revenue. Events, presentations, partnership structures.
We produce luxury-grade content. Magazine-quality photography and cinematic video that matches the quality of your work.
We execute press and awards strategy. Luxury publications and design awards carry real weight. We manage the submission and media relationship process.
We understand the luxury buyer. Premium buyers don't respond to contractor marketing. They respond to authority, aesthetics, and trust signals.
You schedule a 45-minute call. Before the call, we review your portfolio, Houzz presence, press coverage, and competitive landscape.
On the call, we walk through findings and whether we're a fit. If we are, we propose specific next steps. If not, we tell you directly.