Outdoor Kitchen Builders / Google Search Ads
Capture high-intent search traffic with dedicated landing pages and conversion tracking. Built specifically for outdoor kitchen builders closing $20,000 - $150,000+ projects.
Category is growing fast but most homeowners don't know what a 'real' outdoor kitchen costs until they get their first quote
Competing against DIY retail kitchens from Costco, big box stores, and modular outdoor kitchen brands
Design-heavy projects with long spec lists (grill, cooktop, refrigeration, storage, counters, ventilation, lighting) that confuse buyers
Buyer is often in the middle of a broader backyard project (patio, pergola, pool) and the outdoor kitchen is 'add-on' scope
Portfolio photography is critical — the finished product is the entire sales pitch
Outdoor Kitchen Builders close $20,000 - $150,000+ projects with a 30-90 day buyer journey. That means google search ads has to be built around a longer consideration cycle, higher trust requirements, and homeowners who are comparing multiple contractors before making a decision.
3D design preview as a lead magnet — homeowners submit their backyard and get a rendered concept back
Appliance package positioning (Wolf, Lynx, Kalamazoo dealer credentials) to signal premium tier
Full-project scope messaging — position outdoor kitchens as the anchor of a broader outdoor living build
Cost-transparent content (realistic $/sq ft, grade-tier breakdowns) to pre-qualify buyers
Facebook and Instagram ad campaigns with native Instant Forms and AI follow-up.
Video ad campaigns that build trust across the long outdoor living buyer journey.
Banner campaigns that keep you visible to homeowners researching outdoor projects.
TV-quality placements on streaming platforms for high-ticket outdoor living brands.