You run an outdoor kitchen building business doing $500K-$10M+ in revenue. Your projects range from $20K basic setups to $150K+ elaborate outdoor kitchen suites with pizza ovens, smokers, built-in grills, and beverage centers. Your buyers come to you knowing exactly which Kamado Joe, Alfa pizza oven, or Lynx built-in they want — and they need to know you can integrate it properly.
You've probably watched agencies run generic outdoor living campaigns that miss the appliance-first buyer entirely. The ones who don't understand that your buyer has already spent weeks researching equipment before they ever search for a builder.
You need a marketing partner who understands the appliance-aware buyer — the integration expertise that differentiates you, the technical content that builds trust, and the visual storytelling that sells outdoor kitchens. That's what we do.
Your buyers research appliances first. Unlike most outdoor living buyers, outdoor kitchen buyers research specific brands and equipment extensively before contacting builders. Marketing that ignores this misses the actual buyer journey.
Integration expertise is the differentiator. Outdoor kitchens aren't just about construction — they're about integrating complex appliances into functional, beautiful spaces. Content that doesn't demonstrate this lets generic contractors compete as equals.
Competition comes from both contractors AND kitchen designers. Some buyers consider kitchen designers for outdoor kitchens, which changes the competitive dynamic.
Visual appeal drives decision-making. Outdoor kitchens photograph beautifully when done right. Your content needs to show the cooking experience, not just the construction.
We built Aqua Leads to position outdoor kitchen builders as appliance integration experts — not just builders who happen to work outdoors.
Visual platforms align with outdoor kitchen aesthetic appeal. Appliance integration demonstrations and finished cooking content.
Critical for appliance integration demonstrations. Build process content showing how complex equipment gets installed.
Appliance-specific queries ("Kamado Joe outdoor kitchen builder," "Alfa pizza oven integration") less competitive, high intent.
Standard outdoor living best practices with appliance-specific category optimization.
Must showcase integration projects, not just construction photos. Appliance-specific portfolio sections.
Build process + appliance integration + finished cooking content.
Targeting both "outdoor kitchen builder" and specific appliance integration queries.
Responds to inquiries in under 60 seconds with appliance-specific qualification questions.
Built for outdoor kitchen builders under $1M/year. Month-to-month, Meta-focused: full Facebook + Instagram ad management, custom lead magnet, Meta Lead Forms with CRM routing, GBP optimization, citations, email-based review generation, and light social posting. The entry point to graduate from referrals into systematic lead flow.
Built for outdoor kitchen builders between $1M–$5M/year. The complete marketing engine on a 3–6 month agreement: Meta + Google Search PPC + retargeting, custom Authority Website (yours to keep), AI lead follow-up, 4 SEO/AEO articles + 1 portfolio article per month, schema markup, GBP management, quarterly in-person content days, 8–12 short-form videos/mo, social management across FB/IG/TikTok/Shorts, and quarterly business reviews.
Built for outdoor kitchen builders above $5M/year. Strategic-partnership scope on a 3–6 month agreement — everything in Core, scaled and customized: multi-market paid media (Meta + Google + YouTube + CTV as scoped), multi-location authority sites, optional branded YouTube show or podcast, executive strategy cadence, recruiting systems, and custom dashboards. Scoped on the strategy call.
All three programs are starting points, not ceilings. Ad spend scales as ROAS proves out. Starter is month-to-month; Core and Custom run on a 3–6 month agreement so we have enough runway to actually produce results before re-evaluating.
Most marketing agencies take any contractor client who'll pay. We don't. We work exclusively with outdoor living contractors — pool builders, paver contractors, outdoor kitchen builders, pergola builders, landscape design-build firms, and custom home builders. Nothing else.
This specialization shows up in every decision we make:
We understand the appliance-first buyer. Our marketing speaks the appliance language — Kamado Joe, Alfa, Lynx, Bull — because that's how your buyers actually think.
We demonstrate integration expertise. Our content shows the build process, the technical complexity, and the finished cooking experience.
We leverage YouTube for technical credibility. Appliance integration content drives meaningful traffic and AI search citations.
We scale spend with ROAS discipline. When numbers prove out, we scale aggressively.
We tell you when not to hire us. Under $500K: focus on GBP, reviews, and appliance retailer partnerships first.