Custom Home Builders & Remodelers / Microsoft Ads
Bing and Microsoft network campaigns with lower CPCs than Google Search. Built specifically for custom home builders & remodelers closing $50,000 - $500,000+ projects.
Longest and most complex buyer journey of any niche — clients interview multiple builders over months
Selling the builder's brand and process is as important as selling the work itself
High-ticket clientele expect premium brand presentation — weak marketing cues bad construction to them
Projects span multiple scopes (structural, interior, exterior, landscape) so messaging has to cover breadth without losing focus
Referral-dependent — marketing needs to reinforce authority enough that referrals actually close
Custom Home Builders & Remodelers close $50,000 - $500,000+ projects with a 60-180 day buyer journey. That means microsoft ads has to be built around a longer consideration cycle, higher trust requirements, and homeowners who are comparing multiple contractors before making a decision.
Owner-led authority content — builder as the face of the brand, on camera regularly
Long-form project case studies with full video walkthroughs of completed homes
Process transparency — show the design-to-build journey in 60-90 second episodes
Premium placements (YouTube, streaming TV, high-HHI geo-targeting) to reach the buyer who can afford custom
Facebook and Instagram ad campaigns with native Instant Forms and AI follow-up.
Capture high-intent search traffic with dedicated landing pages and conversion tracking.
Video ad campaigns that build trust across the long outdoor living buyer journey.
Banner campaigns that keep you visible to homeowners researching outdoor projects.