Outdoor Kitchen Builders / Referral Systems
Systematic referral programs that generate high-close-rate leads at near-zero cost. Built specifically for outdoor kitchen builders closing $20,000 - $150,000+ projects.
Category is growing fast but most homeowners don't know what a 'real' outdoor kitchen costs until they get their first quote
Competing against DIY retail kitchens from Costco, big box stores, and modular outdoor kitchen brands
Design-heavy projects with long spec lists (grill, cooktop, refrigeration, storage, counters, ventilation, lighting) that confuse buyers
Buyer is often in the middle of a broader backyard project (patio, pergola, pool) and the outdoor kitchen is 'add-on' scope
Portfolio photography is critical — the finished product is the entire sales pitch
Outdoor Kitchen Builders close $20,000 - $150,000+ projects with a 30-90 day buyer journey. That means referral systems has to be built around a longer consideration cycle, higher trust requirements, and homeowners who are comparing multiple contractors before making a decision.
3D design preview as a lead magnet — homeowners submit their backyard and get a rendered concept back
Appliance package positioning (Wolf, Lynx, Kalamazoo dealer credentials) to signal premium tier
Full-project scope messaging — position outdoor kitchens as the anchor of a broader outdoor living build
Cost-transparent content (realistic $/sq ft, grade-tier breakdowns) to pre-qualify buyers
Facebook and Instagram ad campaigns with native Instant Forms and AI follow-up.
Capture high-intent search traffic with dedicated landing pages and conversion tracking.
Video ad campaigns that build trust across the long outdoor living buyer journey.
Banner campaigns that keep you visible to homeowners researching outdoor projects.